Consumer Products
Consumer products manufacturers must find a way to restart their profitable growth engines.
Booz Allen Hamilton recently put it this way:
"The last wave of growth in consumer products started when Eisenhower was president, and it broke with the Nixon administration. True CPG product innovation — the kind that brought individually wrapped cheese slices, detergents with bleach, and disposable diapers — all but ended in the 1960s. During the 1970s and 1980s, the consumer products industry was more show than go, producing brand extensions instead of new products. To be sure, sales kept pace with population growth. But otherwise, despite some high-profile technological innovations (the Swiffer mop, Sensor razor, and Kraft Lunchables portable convenience foods), sales for CPG companies have been like Lost Boys in Neverland — they just don’t grow."
You are dealing with ever-increasing regulatory complexity and an increasingly diverse set of target consumers. This one-two punch has led to an unprecedented level of product development activity. But returning to the McKinsey conclusion above: all this activity has not led to profitable growth!
We understand your company and what drives your innovation process. We know where your current systems infrastructure can do more for you and where it will never help. We know that it is time for your company to seriously consider a PLM platform from a serious PLM company.
At ESTEQ PLM we take the job of transforming your process of innovation seriously. Our core capabilities reside where your other systems dare not go. By combining advanced product data management capabilities with powerful collaboration and workflow capabilities we have built a PLM platform that has proven itself able to take on the innovation challenges of the world’s largest and most demanding manufacturers in and outside of the CP industry.
